Heard of the Physical Web? It’s not just another crazy marketing buzz term like actionable, social shareability and brand virality. The Physical Web is a tech vision for a future reality. So possibly more like Robocop, really. This is the idea that relevant websites and pages can be delivered to your phone based on your […]

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The Physical Web: The next big thing for mobile & beacons

Everyone is always talking about how people are bombarded with marketing messages throughout their day. We know that if you want people to even notice your message, let alone engage with it, then it better be damn entertaining, interesting, relevant or timely – or all of these. That’s what advertising agencies always strive for, something […]

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Why push notifications are so ridiculously powerful

As with all good products, many people love to know about the good old trusted sales practice of knowing the Features & Benefits of a company and its product and service. So, what sort of a company would we be if we didn’t oblige. Live Beacon is a complete / turnkey iBeacon solution This means […]

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Features & Benefits of Live Beacon

Most marketing tools are an investment. You’ve got to spend money to make money so they say! But beacons are special. Not in an every-parent-thinks-their-ugly-baby-is-special sort of way, but because they also save you money as well as making it. In a whole bunch of ways too. Here’s just a few ways that come to […]

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How Live Beacon can help save you money

iBeacon solutions are very cool and all but they’d be kind of pointless as a marketing tool if they didn’t make you money. Luckily they do. Big time. The power in this tech to bring the bacon, to win the bread, to make money, money, money is outstanding. And brands are only just getting started […]

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