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Find out more about how Live Beacon works have a look at our explainer video.: What is Live Beacon? What are beacons? How does the app work? How are the beacons updated via the cloud management portal? See the Live Beacon working demo. To find out more about Live Beacon and how the solution can […]

Most marketing tools are an investment. You’ve got to spend money to make money so they say! But beacons are special. Not in an every-parent-thinks-their-ugly-baby-is-special sort of way, but because they also save you money as well as making it. In a whole bunch of ways too. Here’s just a few ways that come to […]

iBeacon solutions are very cool and all but they’d be kind of pointless as a marketing tool if they didn’t make you money. Luckily they do. Big time. The power in this tech to bring the bacon, to win the bread, to make money, money, money is outstanding. And brands are only just getting started […]

Here at Live Beacon, we are quite confident that other iBeacon providers give the illusion that their solution is simple, quick, efficient and cheap to deploy, but we are also confident that they are not showing all their cards when they sell their solution. The reason we know this is because we genuinely believe we […]

For too long, traditional and digital advertising has been very separate. Sure, the smart people out there are able get the two working together to exponentially boost results. For example, by knowing how TV ads drive search, you can create better targeted search ads with more relevant messaging. But those are still isolated channels. Most […]

“Roll up roll up” “Two for a pound” “Get them while they’re hot” “Buy one get one free” Sound familiar? “To buy or not to buy?” THAT is the question! Product promotion has been around since the earliest days of trade and commerce – when a stall or rug was rolled out and passers by […]

Since launching with Live Beacon last November, London’s Southbank Centre has now firmly established itself as the UK’s largest Live Beacon enabled zone. Besides giving general, location specific information to visitors both inside and outside the Southbank Centre, the centre’s marketing team has been increasingly innovative with their use of beacons, particularly during the recent […]