According to Tomas Salfischberger, CEO of Relay42, “An overarching theme emerges: customers crave dialogue. Fail to engage, and run the risk of seeing them flock elsewhere.” With 76% willing to spend time researching to get the best value, brands are no longer defined by how they present themselves, but by how convenient, how cheap, they […]

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The new rules of customer engagement

Live Beacon was proud and excited to have been Cancer Research’s technology partner for their glamorous, star-studded Emeralds & Ivy 10th Anniversary Ball at London’s Embankment Gardens in December 2015. This is how the iBeacon platform was used: Vertical: Event Client: Cancer Research UK Objective: Provide guests with an innovative way to interact with the […]

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