Heard of the Physical Web? It’s not just another crazy marketing buzz term like actionable, social shareability and brand virality. The Physical Web is a tech vision for a future reality. So possibly more like Robocop, really. This is the idea that relevant websites and pages can be delivered to your phone based on your […]

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The Physical Web: The next big thing for mobile & beacons

People have been getting excited about this Internet of Things thing for a while now – and with such a catchy name, why wouldn’t you? For those that don’t know, the Internet of Things is simply everyday objects (beyond the standard computer and mobile technology devices we all know and love such as PCs, laptops, […]

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iBeacon & Beacons; their place in the Internet of Things

Everyone is always talking about how people are bombarded with marketing messages throughout their day. We know that if you want people to even notice your message, let alone engage with it, then it better be damn entertaining, interesting, relevant or timely – or all of these. That’s what advertising agencies always strive for, something […]

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Why push notifications are so ridiculously powerful

The best communications is the content that reaches the right audience. You’re probably not going to sell many fatty fast-food meals if your advertising is going out to mostly health and fitness obsessives. A coupon delivered at the wrong time of the day or in the wrong place winds up ignored or deleted. It’s just […]

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The future of mobile communications is context

For any app to work and be used, your customers first have to install it. The beauty with Live Beacon is that you’re not on your own. You’re not one company competing with the 1.5 million apps in the store. Loads of brands use Live Beacon, and that number is increasing all the time, so […]

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6 ways to get people downloading the Live Beacon app

For too long, traditional and digital advertising has been very separate. Sure, the smart people out there are able get the two working together to exponentially boost results. For example, by knowing how TV ads drive search, you can create better targeted search ads with more relevant messaging. But those are still isolated channels. Most […]

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How Live Beacon fuses traditional and digital advertising

The clever folks at Nielsen have found out that 87% of smartphone and tablet users (which, let’s face it, is nearly the entire population) use a mobile device for shopping activities. That’s not just for buying stuff, by the way. They’re using their devices throughout the entire customer journey; researching products, looking up store locations, […]

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What Live Beacon means for retail & venue staff

This could possibly be the world’s shortest article. “Why is it not longer?” Because it doesn’t need to be! So simple to use is Live Beacon, it can be explained in just a few words. For businesses deploying Live Beacon, it’s as simple as: 1) Positioning the beacons 2) Setting them up using the cloud […]

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Live Beacon – Easy as 1, 2, 3

Proximity marketing is now becoming a global phenomenon. But it’s come a long way from humble beginnings. You could argue that this incredibly modern marketing technique has sort-of been around since the beginning of advertising. Ancient proximity It all began in Ancient Greece. Don’t worry, you’re not in for a history lesson here. Back in […]

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How did we get here? A quick evolution of proximity marketing

The power and importance of easy Beacon updating: One of the powerful features of Live Beacon is that the content that the beacons transmit can be remotely updated via the cloud management portal – so no matter where in the world you are, or where in the world the beacons are, you can simply log […]

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