According to Tomas Salfischberger, CEO of Relay42, “An overarching theme emerges: customers crave dialogue. Fail to engage, and run the risk of seeing them flock elsewhere.” With 76% willing to spend time researching to get the best value, brands are no longer defined by how they present themselves, but by how convenient, how cheap, they […]

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The new rules of customer engagement

Live Beacon was proud and excited to have been Cancer Research’s technology partner for their glamorous, star-studded Emeralds & Ivy 10th Anniversary Ball at London’s Embankment Gardens in December 2015. This is how the iBeacon platform was used: Vertical: Event Client: Cancer Research UK Objective: Provide guests with an innovative way to interact with the […]

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Use Case – How a Cancer Research event used Live Beacon

Heard of the Physical Web? It’s not just another crazy marketing buzz term like actionable, social shareability and brand virality. The Physical Web is a tech vision for a future reality. So possibly more like Robocop, really. This is the idea that relevant websites and pages can be delivered to your phone based on your […]

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The Physical Web: The next big thing for mobile & beacons

People have been getting excited about this Internet of Things thing for a while now – and with such a catchy name, why wouldn’t you? For those that don’t know, the Internet of Things is simply everyday objects (beyond the standard computer and mobile technology devices we all know and love such as PCs, laptops, […]

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iBeacon & Beacons; their place in the Internet of Things

Everyone is always talking about how people are bombarded with marketing messages throughout their day. We know that if you want people to even notice your message, let alone engage with it, then it better be damn entertaining, interesting, relevant or timely – or all of these. That’s what advertising agencies always strive for, something […]

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Why push notifications are so ridiculously powerful

As with all good products, many people love to know about the good old trusted sales practice of knowing the Features & Benefits of a company and its product and service. So, what sort of a company would we be if we didn’t oblige. Live Beacon is a complete / turnkey iBeacon solution This means […]

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Features & Benefits of Live Beacon

The best communications is the content that reaches the right audience. You’re probably not going to sell many fatty fast-food meals if your advertising is going out to mostly health and fitness obsessives. A coupon delivered at the wrong time of the day or in the wrong place winds up ignored or deleted. It’s just […]

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The future of mobile communications is context

Find out more about how Live Beacon works have a look at our explainer video.: What is Live Beacon? What are beacons? How does the app work? How are the beacons updated via the cloud management portal? See the Live Beacon working demo. To find out more about Live Beacon and how the solution can […]

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Live Beacon – explainer video

Most marketing tools are an investment. You’ve got to spend money to make money so they say! But beacons are special. Not in an every-parent-thinks-their-ugly-baby-is-special sort of way, but because they also save you money as well as making it. In a whole bunch of ways too. Here’s just a few ways that come to […]

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How Live Beacon can help save you money

iBeacon solutions are very cool and all but they’d be kind of pointless as a marketing tool if they didn’t make you money. Luckily they do. Big time. The power in this tech to bring the bacon, to win the bread, to make money, money, money is outstanding. And brands are only just getting started […]

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