According to Tomas Salfischberger, CEO of Relay42, “An overarching theme emerges: customers crave dialogue. Fail to engage, and run the risk of seeing them flock elsewhere.” With 76% willing to spend time researching to get the best value, brands are no longer defined by how they present themselves, but by how convenient, how cheap, they […]

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The new rules of customer engagement

Live Beacon was proud and excited to have been Cancer Research’s technology partner for their glamorous, star-studded Emeralds & Ivy 10th Anniversary Ball at London’s Embankment Gardens in December 2015. This is how the iBeacon platform was used: Vertical: Event Client: Cancer Research UK Objective: Provide guests with an innovative way to interact with the […]

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Use Case – How a Cancer Research event used Live Beacon

Heard of the Physical Web? It’s not just another crazy marketing buzz term like actionable, social shareability and brand virality. The Physical Web is a tech vision for a future reality. So possibly more like Robocop, really. This is the idea that relevant websites and pages can be delivered to your phone based on your […]

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The Physical Web: The next big thing for mobile & beacons

People have been getting excited about this Internet of Things thing for a while now – and with such a catchy name, why wouldn’t you? For those that don’t know, the Internet of Things is simply everyday objects (beyond the standard computer and mobile technology devices we all know and love such as PCs, laptops, […]

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