Most marketing tools are an investment. You’ve got to spend money to make money so they say! But beacons are special. Not in an every-parent-thinks-their-ugly-baby-is-special sort of way, but because they also save you money as well as making it. In a whole bunch of ways too. Here’s just a few ways that come to […]

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How Live Beacon can help save you money

iBeacon solutions are very cool and all but they’d be kind of pointless as a marketing tool if they didn’t make you money. Luckily they do. Big time. The power in this tech to bring the bacon, to win the bread, to make money, money, money is outstanding. And brands are only just getting started […]

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How Live Beacon can help make you money

Here at Live Beacon, we are quite confident that other iBeacon providers give the illusion that their solution is simple, quick, efficient and cheap to deploy, but we are also confident that they are not showing all their cards when they sell their solution. The reason we know this is because we genuinely believe we […]

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How to decide if Live Beacon is right for you

Interesting applications for iBeacon Beacons (small battery-powered transmitters that can be detected by smartphones) are seeing increased adoption for innovative communications between online content and people’s mobile devices. The recent formation of the Global Beacon Alliance and with more cost effective turnkey beacon solution providers (such as Live Beacon) starting to emerge, beacons are no […]

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15 interesting uses for iBeacon

For any app to work and be used, your customers first have to install it. The beauty with Live Beacon is that you’re not on your own. You’re not one company competing with the 1.5 million apps in the store. Loads of brands use Live Beacon, and that number is increasing all the time, so […]

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6 ways to get people downloading the Live Beacon app

For too long, traditional and digital advertising has been very separate. Sure, the smart people out there are able get the two working together to exponentially boost results. For example, by knowing how TV ads drive search, you can create better targeted search ads with more relevant messaging. But those are still isolated channels. Most […]

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How Live Beacon fuses traditional and digital advertising

The clever folks at Nielsen have found out that 87% of smartphone and tablet users (which, let’s face it, is nearly the entire population) use a mobile device for shopping activities. That’s not just for buying stuff, by the way. They’re using their devices throughout the entire customer journey; researching products, looking up store locations, […]

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What Live Beacon means for retail & venue staff

Live Beacon is a creative solution designed to push web-content to mobile devices using innovative technology. As market awareness grows around iBeacon, Proximity Marketing, Push Notifications and Content Delivery, so does interest in our Live Beacon product. What is Live Beacon? CLICK HERE How does Live Beacon work? CLICK HERE However, not everyone realises just […]

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Beacons everywhere! Possible locations for Live Beacon

This could possibly be the world’s shortest article. “Why is it not longer?” Because it doesn’t need to be! So simple to use is Live Beacon, it can be explained in just a few words. For businesses deploying Live Beacon, it’s as simple as: 1) Positioning the beacons 2) Setting them up using the cloud […]

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Live Beacon – Easy as 1, 2, 3

Proximity marketing is now becoming a global phenomenon. But it’s come a long way from humble beginnings. You could argue that this incredibly modern marketing technique has sort-of been around since the beginning of advertising. Ancient proximity It all began in Ancient Greece. Don’t worry, you’re not in for a history lesson here. Back in […]

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